The Blue of London

On November 12 last, Bugatti opened its very first lifestyle boutique in the city of London, on Brompton Road to be exact.

The exclusive launch saw a bevvy of celebrities, finely cut attire and a continual infusion of Bugatti's traditional blue into every detail... at least, so I read in the press release, as we were not invited.

Wolfgang Dürheimer is quoted as saying: "Bugatti is not only synonymous with state-of-the-art technology and stunning performance in the automotive sector, but also with a unique lifestyle in keeping with the artistic routes of the Bugatti family". Dürheimer is currently the President of Bugatti Automobiles S.A.S.

Of course, London would be the only place to start with "The Blue of London" , which is the boutique's name. And Bugatti plans for an additional 30 boutiques around the world. Tokyo, Dubai, Doha, Paris and Milan are all on the list for 2015.

Next time you're in London, hop on over to Brompton Road and take a look. If not for you, do it for the one that puts up with a motoring enthusiast!

Source: Dupont Registry.