What do luxury car makers and the country of Dubai have in common? Both think big, especially when it comes to marketing their brand.
Last month, the quintessential British sports car maker, Aston Martin, reached another high point when after kicking off its centenary celebration in London, it continued in truly spectacular fashion at one of the world's most recognizable luxury destinations, the Burj Al Arab hotel in Dubai.
The audacious event featured the airlift of Aston Martin's ultimate GT, The Vanquish, onto the iconic hotel's helipad.
"Aston Martin remains one of the most exclusive and sought-after brands in the world, so it is only right that a key element of our year-long centenary celebration takes place in a similarly high profile destination", explained Dr Bez.
Below you can watch the video of the stunt:
The events in London and Dubai mark the start of a year-long celebration of Aston Martin, which takes place worldwide over the next 12 months.
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Source: Aston Martin, Motorsport, Wikipedia.
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