That Audi is a special brand is obvious to the car enthusiast. But to those who aren't, this two-and-a-half minute film by Bartle Bogle Hegarty will prove my point. Audi commissioned it to be run during the UEFA Campions League final match as part of its promotional campaign leading up to the 2011 Le Mans 24-hour race. This short video "a day in the life of an Audi driver" exemplifies the company's unique approach to engineering, product development and creativity. It was created using various stereoscopic film-making techniques and combines hand drawn black and white illustrations with 3D design. And two-time Le Mans winner and Audi driver Allan McNish is no slouch either.
"Audi ultra technology has passed an extreme acid test this weekend,” said Head of Motorsport Dr. Wolfgang Ullrich after the car had crossed the finish line. "If you pursue new paths this always involves a risk. But this risk has absolutely paid off. The Audi R18 TDI was in a class of its own at Le Mans 2011. Particularly due to the two extremely serious accidents this has been the most difficult Le Mans race for us in an emotional sense so far. That our team managed to keep the strong competition at bay for 16 hours with just one car is almost unbelievable. Everyone at Audi can be proud of this triumph. However, the news that Allan (McNish) and Mike (Rockenfeller) came out of these extremely heavy accidents so well is at least as important as that of the tenth Audi victory.”
That Audi is a special brand is obvious to the car enthusiast. But to those who aren't, this two-and-a-half minute film by Bartle Bogle Hegarty will prove my point. Audi commissioned it to be run during the UEFA Campions League final match as part of its promotional campaign leading up to the 2011 Le Mans 24-hour race. This short video "a day in the life of an Audi driver" exemplifies the company's unique approach to engineering, product development and creativity. It was created using various stereoscopic film-making techniques and combines hand drawn black and white illustrations with 3D design. And two-time Le Mans winner and Audi driver Allan McNish is no slouch either.
"Audi ultra technology has passed an extreme acid test this weekend,” said Head of Motorsport Dr. Wolfgang Ullrich after the car had crossed the finish line. "If you pursue new paths this always involves a risk. But this risk has absolutely paid off. The Audi R18 TDI was in a class of its own at Le Mans 2011. Particularly due to the two extremely serious accidents this has been the most difficult Le Mans race for us in an emotional sense so far. That our team managed to keep the strong competition at bay for 16 hours with just one car is almost unbelievable. Everyone at Audi can be proud of this triumph. However, the news that Allan (McNish) and Mike (Rockenfeller) came out of these extremely heavy accidents so well is at least as important as that of the tenth Audi victory.”
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